» Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response. In this session, we will take a look at some science and research that reveal common “people patterns” in thinking, decision-making and behavior that will allow you to create more engaging, creative and meaningful interactions that match the way people think and work, while delivering results. »